Measuring the Shut Up & Sit Down effect
Using synthetic control to make up our own counterfactual world
Shut Up & Sit Down Shut Up & Sit Down (SU&SD) is arguably the largest (at over 400k subscribers) and most influential YouTube channel in board gaming. A video with a glowing recommendation by them can lead to a game sell out overnight. Or at least that’s how the anecdotes go. There’s been previous attempts at quantifying the effect, but over here at Recommend.Games is where board games and data science meet, so obviously, we have to dig a little deeper.
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